By Brandon Smith Speaking with the German site Spiegel Online, Chris Lewis compares the Blu-ray vrs HD-DVD war to VHS and Betamax In a recent interview with the German site Spiegel Online, Chris Lewis, Microsoft's regional vice president for Europe, the Middle East, and Africa, and the head of the company's Xbox gaming business in Europe, compared the Sony supported Blu-ray discs to Betamax - and we all know how well that turned out. "Blu-ray right now reminds us of another technology from Sony: Betamax. A bit like VHS—we think that HD DVD is the format that consumers, film studios and publishers will embrace. As you're mentioning the cost of Blu-ray—we think it's about giving consumers choice, we think it's about not necessarily asking them to pay over the odds for a technology that, at the moment, is unproven."